JetBlue’s Battle to Remain Dominant in Boston
Skift
JetBlue’s Battle to Remain Dominant in Boston
Passengers wait to check in at Boston Logan Airport. JetBlue is confident it can hold onto share at the airport. Brian Snyder / Reuters
Skift Take: A few years ago, Delta Air Lines expanded in Seattle and tried to take share from Alaska Airlines. Surprisingly, Alaska has held onto most of its customers. Now, Delta is trying a similar strategy in Boston. JetBlue has a big customer base there. Will JetBlue's loyalists stick around?
