Visitor Spending at 2018 Super Bowl Surpassed Projections
Skift
Visitor Spending at 2018 Super Bowl Surpassed Projections
Frigid Super Bowl LII brought $370 million in net new spending to the "Bold North" Twin Cities area, according to a report released Tuesday by Gov. Mark Dayton's office and the local host committee.
Skift Take: Hotel chains did well in the Minneapolis area over the last Super Bowl, not only because overall spending surpassed projections but because only 13 percent of visitors used a peer-to-peer platform like Airbnb.
