Saudi Arabia’s High Tourism Hopes Begin With a Botched Campaign Rollout
Saudi Arabia rolled out its tourism campaign on social media. In real life, though, things were confusing. Stephen Downes / Flickr
Skift Take: Saudi Arabia certainly put a lot of thought and money into its latest promotional pitch ahead of a rumored e-visa scheme. But it takes more than drone shots to kick off a successful tourism marketing strategy — clarity in message matters too.
