Disney Expects Wealthy Adults to Spend Big on New Star Wars Park
Concept art for the new Star Wars-themed park at Disneyland in California. Disney Parks/Lucasfilm via AP
Skift Take: Disney wants the affluent adults who grew up playing with Darth Vader action figures in the 70s and 80s to fill the coffers at its new Galaxy's Edge park. The geeks of yesterday are the cash cow of tomorrow.
