Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales
Skift
Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales
TripAdvisor CEO Steve Kaufer spoke on-stage Thursday, September 27, 2018, at Skift Global Forum in New York City. Skift
Skift Take: TripAdvisor is notable for having a large audience of consumers looking for ideas about where to go and stay and what to do once they're there. It's sensible that the company is adding features to bolster that edge over its transaction-focused rivals — as long as the company doesn't neglect transactions.
